Branding Services

What Is Branding?

Branding is the unique process of creating a mostly (not always) visual identity for you as an artist both on and offline. Branding includes choosing colors, style direction, graphic design, web design, designs for social media, merchandise design, cover art & a strategy for putting it all to good use.

Is it that important?

Yes. Setting things in motion for your career is critical. Being an Artist Manager & Talent Buyer myself, after the music, the first thing my colleagues and I look at is your identity online or in other words branding. If you aren’t putting effort into your brand, then why should anyone take a second look at you? Think about it we live in a visual society, stand out from the rest & rise to the top with a design your band will be proud to show off.

Graphic Design

From Logo Design, Album/Single artwork, Social Media Design, and Merchandise these tools help to identify your band. If you don’t have a solid logo, then you don’t have the first step to a multi-level band identity or blueprint.

web Design

A good friend and mentor described it perfectly when he said “the website for today is like the modern album cover.” and he is right it should be your home. From integrations to eCommerce a good website takes you places.

VIdeo

No video? Now you don’t have to break the bank to get great visuals! Lyric Videos with kinetic typography to editing and effects you can create a fantastic video….check some out here!

Consultation

I can help you navigate the treacherous waters of today’s industry. If you want to dive in in-depth, we cover topics such as Touring, Fan Accumulation, Marketing, Publicity, etc. It’s time to be pro-active towards your career in music!.

Digital strategy

 Having all the assets and the music is only half the journey. A good digital strategy is a fuel that lights the fire. Like Pacino said, “This shit is chess, not checkers.” 

Social Media

Management of your social media is very important to maintain contact and voice to all your fans, now and future. Consistency is key to a successful campaign and career.

Digital Strategy

What kind of Strategy?

Well, that’s easy Digital, meaning it spans across ALL platforms and integrations, Streaming, Social Media, Web, and beyond!

is it that important?

Yes. To fail to plan is to plan to fail especially in this business. There is always someone just ahead of you willing to go that extra mile. You can close those gaps with a well thought out Digital Strategy. From Grants and Radio Tracking to Organic Fan Growth and Showcases using tools like Touring, Publicity, Campaigning, etc. I will help you get the plan you need. One on One consultation at its finest! References are available upon request.

Campaigns

A good campaign is the glue that holds everything together. You need to be diligent & and truly think outside the box to be successful at it. let’s build one tailored to you!

Marketing

Todays Digital Marketing World is a busy one. The right strategic moves can make all the difference in your musical career. lets start with the foundations and build the brick shithouse of digtal marketing campaigns.

Social Media

Social Media Management, Analytics and content building can take you very far, better guarantees and more of the right exposure for your band. I’ll break it all down for you brick by brick. 

Business Plan

Learn to craft the perfect business plan whether it’s for an investor or FACTOR grants. learn to see things from their perspective, it just may open your eyes to a world of finance that’s available for you. 

Touring Strategies

Learn to get out of your hometown and what it takes to make it on the road. Learn strategies to make money while you’re out there and build fan growth organically. Playing live is your lifeblood, so learn how to navigate it. 

brainstorming

This is where it all starts, complete open and no-holds-barred brainstorming but someone has to reel it in and focus things. I will be that someone. let’s opena new world of promotional possibilities!

logo

So, You have songs in place and you’re ready to to hit the road…It’s time to set your tone and voice….That’s what Branding does! Accross all platforms and mediums your fans will know who you are and what you’re about. Like any gang it all starts with a symbol, with a marker ….with your logo!

Merchandise Design

Without a strategy you are free to float the digital waters of todays internet without paddles. All of today’s modern tools such as Social Media, SEO, Search Engine Marketing they all pertain to you too! But let us not forget what keeps you alive on the road. What fans love and makes them feel special….merchandise!

c

We live in a visual world, constantly bombarded by design and multi-media crafted to catch our eye and get the point across. Make no mistake CDs in general might have gone the way of the Dodo but Cover Art is a very important way to develop your visual brand. Let’s find that balance between Artistic Integrity and Commercial Viability. We will make sure all branding and design flows smoothly between platforms and even between mediums, either print or digital!

Web Design/development

Without a digital home or blueprint you are lost in any modern business especially music! where are they going to find you….the yellow pages? Now of course you can build on someone else’s property (Facebook, Instagram, Twitter etc) but it’s not your home (anyone remember Myspace?)

Nowadays you NEED a modern responsive website that is easily updateable and stable. One that you can call you own and is the main hub of all your activity online. Mobile friendly is a must. We use WordPress to build all our sites which gives you ease of updates….even from your phone!

Poster Design

Whether you’re touring, promoting in town shows or just need cool digital presence, posters are classic, timeless and everyone loves them! Usual turn around time is within days, not weeks. We love making them and pride ourselves on originality and representing the band properly.

Quick tip: Sell exclusive tour design posters autugraphed at your merch booth! They are easy to travel with and you can usually print them in any city you’re in the same day!

c

Whether you’re touring, promoting in town shows or just need cool digital presence, posters are classic, timeless and everyone loves them! Usual turn around time is within days, not weeks. We love making them and pride ourselves on originality and representing the band properly.

Quick tip: Sell exclusive tour design posters autugraphed at your merch booth! They are easy to travel with and you can usually print them in any city you’re in the same day!

VIDEO EDITING

Got some cool footage you’ve got lying around and want to put it in a nice little package? We can do that for you and add some post production effects and lighting….lyrics too!